The British are here — and they didn’t come quietly. Burberry, the London-based brand best known for its iconic trenches and signature plaid, celebrated the opening of its five-story flagship (633 N. Michigan) on Nov. 29 with a massive bash. Hundreds of the city’s most stylish bloggers and trendsetters attended, many of whom were featured in the fashion house’s “Art of the Trench” campaign. The evening started with a bang as glitter and confetti showered from the roof while the song “London Calling” by the Clash boomed throughout the store, followed by a performance by Carl Barât of English rock band The Libertines. The flagship, which has been two years in the making, marks the brand’s second-largest U.S. location and features a plaid glass façade specially created for the city by Burberry Chief Creative Officer Christopher Bailey. “People here truly enjoy style,” Bailey said. Judging by the night’s turnout, he’s right.
Story by Zak Stemer | Photos by Ramzi Dreessen
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