NARS lead stylist Jake Broullard shares his beauty secrets.
When Chicago native Jake Broullard was 16 years old, he applied for a job at Ulta, the Bolingbrook-based beauty bastion — an after-school gig that would steer him down a career path he hadn’t even imagined yet. “[At Ulta] there was a hair section, a makeup section and skincare, and I got trained in everything,” he remembers. “But it turns out that I really wasn’t good at anything except for the makeup part. I was awful — oh, I was atrocious — [at the register], but I was really good at [makeup].”
He’s not exaggerating: Broullard, 29, now jet sets around the globe as the lead stylist for cosmetics giant NARS, learning at the foot of the master — beauty legend and the company’s namesake François Nars. “I never in my wildest dreams thought I’d work side-by-side with [him],” he says. “He takes my breath away, and there’s something really inspiring about that.”
Broullard, who grew up in Elk Grove Village, has been with NARS for more than 10 years and has acted as lead stylist for two. He first started as a regional freelance makeup artist, but his talent was quickly recognized and he began climbing the ranks. Now he’s gearing up to put his skills to the test at fashion’s high-stakes shows: New York Fashion Week and London Fashion Week. Fortunately, he has an arsenal of new tools to help him nail the season’s hottest trends: NARS is releasing a line of 40 new lipsticks named after famous, rule-breaking women like screen siren Charlotte Rampling on Sept. 1, and Broullard couldn’t be more excited. “When I received them for my kit, I was like, ‘Oh, which one is going to be my favorite?’ ” he says. “And every single one that I twisted open and swiped was like, ‘Oh my god! I love it, I have to have it, I have to use it on my next shoot!’ ”
For his hometown ladies, Broullard is happy to dole out some makeup tips — as well as advice for avoiding some major mistakes. “I think that every season there’s something new and different. [For fall] it’s really all about sable: sable shadows and sable graphic liners,” he says. “We also saw the return of glitter, which [is] gorgeous.” But while trends may ebb and flow, Broullard insists “there are really no rules when it comes to makeup — it’s all about balance and having the confidence to carry it off.”
That doesn’t mean throw caution entirely to the wind: Broullard warns that there are some common cosmetic misconceptions about one of the most ubiquitous trends. “Using too much contouring, too much highlighter, is a big mistake. Instead of looking beautiful and flawless it starts looking hard. Contouring is about creating dimension and diffusing the edges,” he says.
Ultimately, Broullard believes makeup “is about every individual woman expressing herself. We’re about the modern woman and we just want to make her feel as beautiful as possible.” It’s the same goal he had when he was doing makeup demos in high school — and it’s what still gives him a sense of fulfillment and joy. “I feel like, ‘Wow, this is my job?’ ” he laughs. “ ‘They’re paying me to do this?’ ”
“The black-cherry crimson lip is the trend that I love for fall,” says Broullard. Here, the makeup master tells you how to nail the look.
Swipe either Liv or Bette Audacious lipstick ($32) directly from the tube onto your lips.
Define the edges of your lips using a rich lip liner. He recommends Karekare, the new bright rose Velvet lip liner ($24). Or, try the NARS eyeliner pencils in Mambo (a chocolate brown) or Black Moon (a dense black, both $23). “To create a fuller ombré effect, simply fill in the corners of your lips,” he says.
Finish by adding a high-shine gloss for volume. Use the cherry red Norma Larger Than Life lip gloss ($26) to brighten, or the darker pomegranate NARS lip gloss in Sixties Fan ($26) to give a deep cherry finish.
“Scarlett Johansson — her makeup is always incredible.”
“Naomi Campbell. She never looks bad.”
Mad for Madonna: “ ‘Give It to Me’ — look at that black and white video. It’s amazing. … [My first CD] was Madonna’s “Like a Prayer.”
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