The Woodfield Mall isn’t open yet, but a single unlocked door on the east side has been open since 5 a.m., allowing thousands of teenage fans in to line up outside the gated stores, winding through the mall. The line culminates at PacSun, where Kendall and Kylie Jenner — the teenaged younger sisters of the Kardashian clan — pose for our cover shoot alongside their latest collaborative collection for the beachy brand.
At only 19 and 17 years old respectively, Kendall and Kylie are seasoned media pros: While the crowd outside chants their names (“KEN-DALL, KY-LIE”), the sisters pose perfectly, barely batting an eyelash. “It’s something that we’ve grown up with,” says Kylie. “It’s kind of normal for us — as normal as it can be.”
She’s not exaggerating: Since the ages of 11 and 9, the sisters have been reality-TV regulars on E! Network’s “Keeping Up with the Kardashians” and its spinoff series “Kourtney & Kim Take Miami,” “Kloé and Lamar” and, most recently, “Kourtney and Khloé Take the Hamptons.” The show has followed them through their most transformative years, documenting everything from hitting puberty to learning to drive to butting heads with their parents.
Of course, it hasn’t always been all fun and games. “We love doing these meet-and-greets,” says Kylie; but, like any celeb, they’re approached by their share of fanatics. “You got chased in Miami, didn’t you?” remembers Kendall. “We were really young, and [Kylie] had to run and escape them. She came to me and was like, ‘Kendall, that wasn’t normal.’ ” They’re bashed on social media as much as they’re praised (they each have more than 15 million Instagram followers), but they take it in stride: Earlier this month, the elder Jenner posted a “Mean Girls”-inspired video poking fun at all the nasty things people have said about her from behind their computer screens, while Kylie tweeted, “Let’s talk about something new at least. I’m bored,” showing a coolheaded indifference to the plastic-surgery rumors swirling about her. “We have an amazing family surrounding us,” Kylie explains. “They taught us so much about growing up in [the spotlight].”
Though they learned a lot from their older siblings, Kendall and Kylie have recently found plenty of success in their own right. Kendall is the new face of cosmetics brand Estée Lauder and has a modeling career that would make even the most veteran catwalker envious — during New York Fashion Week, she strutted for labels like Diane von Furstenberg, Givenchy, Chanel and Marc Jacobs — and Kylie has a just-launched line of hair extensions with Bellami Hair dubbed Kylie Hair Kouture. Together, they’ve penned a sci-fi young adult novel, Rebels: City of Indra, starred in a commercial for Beats by Dre headphones and created a line of shoes for Steve Madden. Their 2014 holiday line for PacSun is the duo’s 12th collection for the brand.
“We were definitely admiring what Kendall and Kylie were becoming,” says PacSun CEO Gary Schoenfeld of the collaboration. “We thought it would be really interesting to take these two girls from California and create a [line] around their unique fashions and sensibilities. … We talk about the ‘Golden State of Mind.’ It’s not just girls and guys at the beach; we’re inspired by beaches, by mountains, by social causes, by technology, by the entertainment industry. Part of our mission is to capture that in different ways, and Kendall and Kylie bring a great dimension to that.”
For their part in the design process, the duo brainstorms inspirations for each collection based on their own fashion influences — namely, their stylish sibs. “My family has a lot to do with my style,” Kylie says, calling out older sister Kim and her husband, rapper Kanye West, especially. “I also look on Tumblr a lot [for inspiration].” The girls then work with the design teams on everything from choosing fabrics to sharing ideas for the campaign creative. The second wave of their holiday collection is in stores now, comprising more than 50 pieces, from embellished vests and babydoll dressed to cardigans and denim (pieces start at $22.50).
As they wrap the collection launch, the Jenners will head back to Los Angeles, where they’ll briefly escape the media to celebrate the holidays like the rest of us — only with a little more glitz and glam. “My mom is the holiday queen,” says Kylie of momager Kris. Adds Kendall: “She decorates the house for every single holiday, but at this time of year [the décor] is obviously bigger. It’s really fun. [The holidays] are the time we spend with family.”
Until then, though, they’re on the job. As we wrap our interview, the gates to the store open and Kendall and Kylie get comfortable in their seats — they’ve got a staggering number of autographs to sign.
We asked the Jenner sibs to answer questions about each other in a “Newlywed Game”-style quiz.
Splash: Can you each name your sister’s pet peeves?
Kendall: She has so many.
Kylie: Really? I can’t think of any.
Kendall: No, you have SO many. Like if I tell her I don’t like something she’s wearing or her hair color or whatever, she’s like [mimicking voice], “I don’t care.”
Kylie: Well when you’re a Negative Nancy, that’s a big pet peeve.
Kendall: I’m not negative, I’m your sister.
Kylie: I don’t want an opinion from anybody, just myself.
S: Kylie, what’s Kendall’s?
Kylie: Probably that [she] hates messiness.
Kendall: I need everything clean. My house is clean and I’m still cleaning.
S: What songs are on each other’s playlists?
Kendall: What were we just listening to? You were playing Drake but that’s on everybody’s playlist.
Kylie: Spooky Black.
S: What’s on Kendall’s?
Kylie: Coachella stuff.
Kendall: That’s not true! I have, like, everything.
S: How would you describe your sister’s style?
Kendall: [Kylie is] cool, edgy, stylish, different.
Kylie: [Kendall is] model-y, sophisticated, simple.
Photographer: Kirsten Miccoli
Shoot Producer: Katerina Bizios