Age: 25. Claim-to-fame: Founder and CEO of Blohaute, which launched in February. Lives in: Bucktown. All the buzz: Women would come into [Asha SalonSpa, where I worked as a hair colorist and stylist] just to have their hair styled. Clients would say, “Amanda, why can’t you just come to me?” It’s such a pain to have to worry about parking or getting a babysitter for such a quick service. Then I read an article that said on-demand beauty apps are on the rise, and I said, “That’s it.” Everyone wants convenience nowadays. How it works: We’re like Uber, but for beauty. You book a blowdry, braid [$50 each] or updo [$85] service or Brazilian keratin treatment [$250] on the app, and a freelance stylist comes to your door. In real time: The app is meant to be really simple. You can cancel an appointment; a stylist can come within the hour; it’ll show which upcoming appointments you have and who they’re with. You don’t have to pick up your phone and call anyone. A rosy collab: [Former Bachelorette] Desiree Hartsock reached out to me through social media asking if I was interested in contributing to her blog [Desireehartsock.com]. Once a week, I do a pictorial or video tutorial and it’s all directed back to Blohaute. Luscious locks: This summer, it’s all about lived-in looks. Beachy tousled waves or really messy braids are huge. Pro tip: Less product is better — more product will just weigh your hair down. All you need is a good texture spray.
My clients refer to it as ‘miracle spray.’ It’s the greatest stuff.
Fave4: Texture Takeover Oomph Enhancing Hairspray, $18; Shop.xilebeauty.com
It’s different than a jacket and good for [summer]. I love long jackets, so this is a good trade-off.
Zara: long tailored waistcoat, $99.90, 700 N. Michigan; Zara.com
I want to start a collection and have all [the styles]. The straps give a little more support and I like the heel height — I can’t go any higher!
Valentino: Rockstud leather halter pump in Marine, on sale for $860, Neiman Marcus, 737 N. Michigan; Neimanmarcus.com