Age: 45. Lives in: Old Irving Park. Claim-to-fame: A top broker for Berkshire Hathaway HomeServices KoenigRubloff Realty Group, she helps buy and sell $20 to $30 million in real estate each year. Making a statement: In March, Buffa got the idea of creating a larger-than-life poster of herself to promote her business, and placing it in the busiest intersections around the city. Thinking out of the box: Even though Buffa has been building her own client base for 24 years, she’s never been a fan of personal marketing. “I said, ‘If I’m going to do it, I am going to do it big,’ ” she says now. “I was tired of social media — the public is becoming very numb to that. I wanted to do something different and I don’t believe in doing anything halfway.” Following the sign: A billboard on Ohio and Wells got the attention of an entrepreneur, who called her to list his six-story Victorian building at 56-60 E. Chicago (at the busy intersection of Chicago and Rush). “He said [my billboard campaign] impressed him because he is a big thinker and he wanted to work with someone who is like-minded,” Buffa says. The listing: The Gold Coast mid-rise, built in the late 1800s, has been owned by just three people and is what Buffa calls a “mystery property,” given that it’s been vacant for years. Besides having the foundation to build 12 stories, the building (listed at $20 million) also has no zoned height restriction, which makes it attractive to developers. It also has Buffa’s life-size poster attracting attention in the street-facing windows. Up-and-comer: Buffa expects housing to boom in her neighborhood, Old Irving Park. “It’s located between both Metra lines, the Blue line and the highway,” she says. “The neighborhood was established in 1843 as Chicago’s first suburb, but was incorporated into the city in 1889.”
For more information on the listing, visit Carabuffa.com.
Shot on location at 56-60 E. Chicago