After Peter Dundas dressed Beyoncé four times for the Grammys in February, The New York Times announced the designer-to-the-stars would launch a namesake label in tandem with his life and business partner, Chicago native Evangelo Bousis. We chatted with Bousis — who’s staying mostly mum on details, but says to expect more this summer — about his role with the label and designing for a pregnant Mrs. Carter.
SPLASH: Peter Dundas has worked in major fashion houses like Emilio Pucci and, most recently, Roberto Cavalli. Why did he decide to start his own label?
EVANGELO BOUSIS: When he was [creative director of] Cavalli, people were already asking him when he was going to do his own line. Once he left, it was really interesting because basically no one asked him the question, “Where are you going?” They just asked him, “Are you doing your own thing now? It’s time.”
S: As the co-founder, what’s your role in the business?
EB: [Peter and I] complement each other so well, and I think he felt more comfortable having someone who he could share this with. I will serve as the president of the company [and oversee] communications.
S: You’ve said that your business model won’t follow that of a traditional fashion house. What do you mean by that?
EB: I think in fashion you need to do what you want, especially if you’re starting a brand from the ground up. You’re allowed to pave the way. We’re not committed to the traditional [format of having a] fashion show every fashion week. There might be, there might not. We don’t want to commit.
S: Dundas dressed Beyoncé for the entire night at the Grammys — we can imagine there were some obstacles since she was pregnant with twins.
EB: It was really funny [because] her measurements kept changing. One of Peter’s strengths is he really knows how to make women look their best in any body shape that they’re in. Kim [Kardashian] wore [a dress from his] first Cavalli collection [to the Met Gala], and she has a really special body.
S: Beyoncé remains this mysterious figure — she doesn’t let many people inside her world. What’s one thing we’d be surprised to know about her?
EB: She’s such an amazing woman. I got to see her with her daughter and she’s a great mother. She’s so dedicated to her work; when she started explaining the thought process behind [her album, “Lemonade”] the words she was saying were so poetic and meaningful. I think that was shown in her performance at the Grammys. You’re kind of wowed by it, seeing how dedicated she is [to] women and what they stand for. It’s not just work — it’s a lot more.
Follow Bousis on Instagram @Evbousis
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