Until now, you probably didn’t know Larry Sims by face or name — but you did know his work. The LA-based hairstylist is the creative genius behind Victoria Beckham’s iconic bob, and is in high demand with A-listers like Jourdan Dunn and Tracee Ellis Ross. Now, he takes the spotlight with his own reality show, Bravo’s “Invite Only Cabo,” where he brings six friends on a drama-filled vacation in Cabo San Lucas, Mexico.
Where did the idea for the show come from? 495 Productions — who did “Jersey Shore” and “Martha and Snoop’s [Potluck Dinner Party]” — are always cultivating ideas and coming up with different concepts. I’ve been on their radar. [They] gave me a call a couple years ago and presented this idea. … I’m always on the go with my clients, and I never really get to see my friends or go on vacation. So it was a great opportunity for me to go on a crazy dream vacation and actually bring six of my best friends together.
You’ve appeared on shows like “How Do I Look” and “Access Hollywood.” How has this TV experience been different? In those shows I’m there as the professional, the spokesperson, the level-headed Larry. [On “Cabo”] you get to see the Larry Sims my friends only get the opportunity to see. I’m really just being me.
Did you have to consider whether it would hurt your reputation with clients? Yeah, you always think about how reality TV can affect your brand. Bravo’s the crème de la crème, [so] I was in good hands. I needed [to protect] everything I’ve worked hard for. I didn’t do anything I’m ashamed of; I didn’t do anything that would tear my brand to shreds.
Speaking of your brand, you’ve styled everyone from Gabrielle Union to Zendaya — you gave her a mullet for the 2016 Grammys. How do you persuade celebs to trust you with the most unexpected looks? I’m known for doing things a little [differently], and that’s why I get called. I’ve been able to work with subjects who have trusted me to deliver outside the box. We attract each other. If you look at my track record, I’ve been blessed with girls who really don’t mind playing dress-up. It’s a meeting of the minds.
Where do you go when you’re back in Chicago? There is no food on the planet like Chicago’s, period. I always hit up Portillo’s and get an Italian beef; I always hit up Giordano’s. I drive through the West Side, just to reminisce and think about how I’ve come so far. My great aunt lives off of Lake Street on the West Side; I go over to her house. And I’ve got to get my Garrett Popcorn, of course.
Catch “Invite Only Cabo” Sundays at 8 p.m. on Bravo.