There was a line all the way down Noble Street Aug. 13, as fans waited for an exclusive T-shirt line dropping at a deli. That’s right — a deli.
A couple years ago, entrepreneur Juan-Elias Riesco didn’t expect to be a social media sensation, gaining the attention of Chicago’s Best TV, Around Town on WGN with Ana Belaval and The Travel Channel. It used to just be his warm personality and the colorful atmosphere that kept customers coming back to the Cuban deli owned by his parents — which he took over in 2012 — Nini’s (543 N. Noble). But now, the West Town spot is gaining attention for another reason: Riesco’s clothing line, Chicago Native.
The drop date for his limited-edition T-shirts was announced via Instagram (@juanyworldwide) where Riesco has been teasing pictures of the collection to his nearly 8,000 followers. The concept started with minimalistic logo tees, but has since grown to feature stickers, key chains, hats and hoodies that have been seen on local artists like Taylor Bennett and Vic Mensa.
Previously having a Kanye West Yeezy Collection release through a partnership with Notre Shop (118 N. Peoria), Riesco wanted to do something similar; this time collaborating with his family business to distribute bright pink versions of his popular tee ($50) to match the eye-catching mural outside. Riesco handed out fresh fruit paletas and invited everyone in for some comfort food — even though the shirts sold out before most could get their hands on them.
To shop the collection, visit Native-society.com.
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