AGE: 33. LIVES IN: South Loop. CLAIM TO FAME: Co-founder and dentist at Dentologie, along with Drs. Oussama Founas and Hany Kurdi. Together, they found a way to drastically reduce the cost of Invisalign with SmileCycle (Smilecycle.com), a subsidiary aligner brand, which launched last month. FAST FRIENDS: Suhail met his partners 15 years ago at the University of Michigan; after graduating dental school in 2010, they moved to Chicago to open a practice. “Everyone hates the dentist, but we thought, ‘How can we turn that on its head?’ ” Suhail says. “How can we create an experience that’s completely different and actually enjoyable?” BUILDING A NETWORK: Four years ago, they opened Dentologie with accessibility as its driving force. The first step? Breaking down barriers via virtual communication: Patients have their doctor’s personal phone and email, removing the middleman. Its focus on customer service has the social accolades to prove it: Dentologie has a 4.5 star rating on Yelp and is one of the largest Invisalign providers in the city (with nearly 300 cases yearly) — which is why they hatched the idea for SmileCycle. HOW IT WORKS: The process starts with a 3-D scan of your teeth, followed by a virtual consultation with a dentist, who creates a personalized treatment plan. The best perk: its $2,500 price tag. By cutting the average number of office visits from 15 to four and total case length from a year and a half to six months, Mohiuddin and his team have made SmileCycle 60 percent less expensive than other options. “We’ve designed a process where we can create really predictable results in a short period of time, without having to see you as often.” SWEET SPACE: The Streeterville and South Loop offices were created with young professionals in mind. Designed by BOX Studios (which won an IIDA Illinois Chapter RED Award for design last year), the Streeterville space boasts 25-foot ceilings, TVs in every room and a soundtrack of The Weeknd, Bruno Mars and Maroon 5. COMING SOON: The team will roll out an app to streamline patient-doctor communication later this year.
Shot on location at Dentologie South Loop (1259 S. Wabash) | Photos by Ramzi Dreessen