Jenny McCarthy has spent years trying to find her signature drink — a healthy, delicious cocktail that jibes with her gluten-free lifestyle. Ultimately, she took the challenge into her own hands and, last month, celebrated the recent launch of the aptly named Blondie’s, a gluten- and sugar-free, ready-to-pour bottled vodka cocktail.
On April 30, McCarthy gave fans a taste of the new drink at Hotel Baker’s Rox City Grill (the St. Charles hotel is also where she married NKOTB member Donnie Wahlberg in 2014). We caught up with the comedian, who spilled on her accidental path to the distillery and the Real Housewife who paved the way.
SPLASH: How did you end up creating your own cocktail?
JENNY McCARTHY: The whole thing came about five years ago. Everyone would always ask me, ‘What’s your drink?’ and I [realized] I don’t have a drink. I would take those Emergen-C packets and use them as a mixer with water and vodka and I’m like, ‘This is kind of a badass drink.’ You don’t get a hangover because there are electrolytes in it, and there’s no sugar so you won’t get fat. I met with a few [distilleries] based on my vision. They brought me two flavors: strawberry and lemonade. I took a few sips and freaked out, ‘This is amazing!’ We didn’t cut any corners – we’re gluten-free, no sugar, no artificial dyes or flavor and it’s ready to pour over ice.
S: Until now, it seems like Bethenny Frankel’s Skinnygirl has almost had a monopoly on the ready-to-pour market. How does Blondie’s fit into this space?
JM: Bethenny [discovered] the need, but now I’m going to provide the choice. Skinnygirl is [made] with a lot of chemicals. I didn’t want that, I wanted an alternative. I consider [my creation] the healthy version of her drink. I have to give her the credit for paving the way and making the space for Blondie’s.
S: Who is this drink for?
JM: I would say the working mom and the generation who worries about sugar content. We don’t really try to promote to the younger audience. I’m purposely not leaning toward people in their 20s — I know my audience is MILFs and GILFs.
S: Between your comedy, radio show and being a mom you’re a busy woman. How does this new venture fit into your schedule?
JM: It works out pretty well. On Friday nights, I’m literally hitting liquor stores and grocery stores [promoting the product]. [My son Evan is] a teenager now, so he spends his Friday nights with his friends. It works out perfectly as the mom-entrepreneur.
Photo courtesy H5 Agency