A new salon is here to make sure your ever-after is nothing but happy. Brideside, the retailer known for online styling and innovative home try-on services for bridesmaid dresses, has launched its first line of bridal gowns. Grab a glass of bubbly and shop the Brideside Private Bridal Collection at its new industrial-loft home. With prices ranging from $900 to $2,500, the debut collection leans romantic. Look for unexpected twists on classics, like sleek silhouettes sheathed in boho lace, in sizes up to 26. 650 W. Lake; brideside.com