America’s Beauty Show is one of the nation’s biggest events for the trade and a big indication of trends that are popping up everywhere. While the show, usually scheduled for April, has been cancelled this year we’re here for you with a peek at some of the most exciting products that would have been exhibited, plus tips on where you can bring the trends to life locally.
Eyelash extensions have been having a moment. Now there are new ways to prep your lashes before the service to get the best results. Keep a lookout at your favorite lash bar; the aesthetician might be using LashBee Pro’s new lash shampoo that’s gently foaming and cleansing. The brand also sells a lash primer and collagen-infused eye pads to soothe your skin after treatment. If you don’t want to worry about falsies, there are new ways to get the same look with your natural lashes. Head to Sugaring Chicago (645 N. Michigan; chicagosugaring.com) for a Yumi Lashes treatment ($140). The organic, brush-on tint lifts and boosts your natural lashes. The effect lasts 8 to 12 weeks (the life cycle of an eyelash).
Used to be, you had to go to your dermatologist to get a powerful retinol treatment. Now you can get the effects of the vitamin A derivative — known to combat fine lines, stimulate collagen production, and firm up tired skin — in drugstore formulas. But no one’s taken it next-level like AKTIV Skincare, which has released retinol in syringe form. Because it penetrates your skin, it’s said to work 10 times faster than a standard cream. Prefer going to the spa? Head to the Spa at JW Marriott (151 W. Adams; marriott.com) for their Firming Ferulic Retinol, Brightening C Collagen facial, which will leave your skin with a noticeable glow (50 minutes, $170/80 minutes, $220).
Out: potentially harmful chemicals. In: plants, plants, and more plants. Whether for skin care or hair care or makeup, organic beauty is big. Look for the Leaping Bunny logo on products and you’ll know it’s also certified cruelty free. Now in on the clean-beauty action: Brie Bella and Nikki Bella, a professional twin-sister wrestling tag team. Under the name Nicole + Brizee Beauty, their new clean hair care line has a standout; Blue Agave Oil uses the plant extract as a smoothing agent, making damaged hair healthier and more lustrous. To shop for a whole array of clean beauty products, including an incredible selection of mineral makeup, head to Credo Beauty (1659 N. Damen; credobeauty.com). You can even swap out your old products for discounts on new ones.
The alluring effect can be achieved in a number of ways. For starters, each nail can be painted a different color, going from pinky to thumb in a soft gradient. Or, on each individual nail you can build a light-to-dark look. The latter admittedly requires more mastery and is best done with professional products, namely dip gel. Look for the LeChat brand to pop up on your manicurist’s shelves; just one coat over dip, gel, or powder-covered nails gives the colors a washed-together look that’s worthy of your IG feed. When you want the ombre look, go to a pro. Madelyn Nail Spa (550 W. Madison; madelynchicago.com) is a hidden-gem studio that does everything from dips to no-chips (starting at $20).
The message from the runway and salons is: Let your hair be itself and rock the curls you’ve got. Naturally curly hair tends to need a lot of moisture, and new products are coming to the rescue. IGK reveals at the Beauty Show its new Offline 3-Minute Hydration Hair Mask, made of green tea seed oil, jojoba oil, and turmeric butter; and Mistress Hydrating Hair Balm, a coconut oil-based formula that melts into your hair, delivering moisture. If you want to spend some time in the salon chair addressing your hair, Chicago’s own Huetiful Salon (1614 E. 53rd; huetifulsalon.com) specializes in texture. Its curl menu includes cleansing, conditioning, steam treatments, twist outs, braid outs, and more (starting at $90).